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AirMax90, Bacon, DavesQualityMeat, Nike -

The Air Max 90 “Bacon” originally launched in 2004 alongside NYC sneaker boutique Dave’s Quality Meat, and it now set to receive its first-ever reissue in 2021. To be a successful sneaker boutique these days, it's almost a prerequisite for a shop to have a theme behind it, and none did it better than Dave's Quality Meat, which based its New York City storefront off an old-school butcher shop. Started by  Dave Ortiz and Chris Keeffe, Dave's Quality Meats—which isn't the same as DQM nowadays—served up credibility to a sneaker culture that found itself connecting to skateboarding and hip-hop through the lens of streetwear. It wasn't just the butcher theme...

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