Nike's Iconic Air Max 90 "Bacon" is Getting a Reissue

AirMax90, Bacon, DavesQualityMeat, Nike -

Nike's Iconic Air Max 90 "Bacon" is Getting a Reissue

The Air Max 90 “Bacon” originally launched in 2004 alongside NYC sneaker boutique Dave’s Quality Meat, and it now set to receive its first-ever reissue in 2021.

To be a successful sneaker boutique these days, it's almost a prerequisite for a shop to have a theme behind it, and none did it better than Dave's Quality Meat, which based its New York City storefront off an old-school butcher shop. Started by  Dave Ortiz and Chris Keeffe, Dave's Quality Meats—which isn't the same as DQM nowadays—served up credibility to a sneaker culture that found itself connecting to skateboarding and hip-hop through the lens of streetwear. It wasn't just the butcher theme of the storefront that became famous, though, but it also found its way onto Dave Quality Meat's biggest collaboration of all time: the "Bacon" Nike Air Max 90. Made to look like the layers of fat on a slice of pork belly, the "Bacon" was executed in a buttery suede and also came in a limited friends and family edition.

17 years ago, and all of its original design cues are being brought back. Leather bases are dialed to a crisp white, and come overlapped by red suede overlays, pink Swooshes and laces as well as brown molds attached to the throat and heels to best translate the breakfast meal staple. From there, a light grey hue smears all over the suede mudguards, while tan coats the sock liners. Sliding down under is a midsole which sees through to an angelic outer and comes supported with a dark brown rear mold that encases soft pink Air units. Finishing off its entire fatty-but-flavorful aesthetic is all-brown treading.

You can check out an early look at the pair up top, and note that Nike will likely be confirming its release date in the coming weeks.


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