GQ Vibes: Diddy Opens Up About the Secret Project He's Working on with Jay-Z

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GQ Vibes: Diddy Opens Up About the Secret Project He's Working on with Jay-Z

For nearly three decades, no one has lived larger than Sean Combs—Puffy the world builder, the maximalist style guru, the impeccable spotter of talent. John Jeremiah Sullivan spent some time inside the beautiful bubble created by a hip-hop icon.

"I don't believe in passiveness. At some point, there has to be some kind of fight. I feel like we've done a lot of marching. It's time to start charging.”

Diddy has said that he wants to develop an app that allows users to easily identify the black-owned businesses in their local area. Speaking in a GQ cover story, Diddy said he's been talking to JAY-Z about the plan as part of their ongoing “black excellence” conversations.

“This is not about taking away from any other community,” Diddy said of the app, which currently has no name. “We'll still go to Chinatown. We'll still buy Gucci! But the application will make it possible for us to have an economic community. It's about blacks gaining economic power.”

Asked to reveal what kept him inspired decades into his career, Diddy pointed to the importance of culture.

"I want to be an authentic, unapologetic warrior for black culture and the culture of the street and how it moves," he said. "My thing is most importantly to change the narrative of the black race. I can't relate to anything that isn't about that."

Read the full story over at GQ

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